Barbara Henderson

  • 1. LRE Social Media Account Boost

    We can then use digital marketing with RealForce AI technology to target the most likely buyers for your listing. There would be a pool of people on social media (Facebook and Instagram) who are targeted and shown our ad based on their search behavior. Ads are also targeted to a radius around the listing. These social media boosts would be in conjunction with LRE, the real estate organization, which already has a great deal of inherent traffic. Partnering with them may allow for higher click-through rates... An ad graphic will be created and provided to us upon being distributed online. Then, I can manage/oversee the analytics to see how it’s performing. We can also eventually consider other digital marketing like Google Ads (separate from LRE), as well as perform other services to achieve a sale. Pricing is further below on this page.

  • 2. Homepage ads on LuxuryRealEstate.com

    We can advertise on LuxuryRealEstate.com’s home page, to draw awareness. There are two sizes (standard and jumbo) - we would use the standard size as “jumbo” ads are for properties over $3M. Pricing for ad placements are further below on this page.

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The pricing details correspond with the section above.

  • Social media boost options: AI is within their technology to target those who are looking for luxury homes, using keyword searches and/or voice searches on their devices.

    - 10 Days, Estimated Reach 3,500: $150 + Christina’s Fee

    - 15 Days, Estimated Reach, 5,000: $250 + Christina’s Fee

    - 30 Days, Estimated Reach, 12,000: $500 + Christina’s Fee

    - 45 Days, Estimated Reach, 20,000: $750 + Christina’s Fee

    • Standard homepage ad: $395/week + Christina’s Fee

    • Jumbo homepage ad: $795/week + Christina’s Fee (note, this jumbo option is only applicable if properties are priced over $3M). The cost would also include:
      -An LRE social media post to reach their 375K followers on Facebook

I’m so happy to help, and look forward to chatting!

Below, you will see other ideas we can consider in the future for other properties…

Additional Sales Marketing Work

  • Additional print ads (luxury home and lifestyle magazines to increase awareness and reach more buyers - 5280, Modern In Denver, etc).

    Generate online press articles for the property in notable national newspapers (WSJ, New York Times), and on real estate/architecture websites.

    Design and send out property-specific newsletters to your contact list.

  • Build a property-specific website with robust SEO that highlights its best features and attracts buyers with email lead captures.

  • Produce high-quality virtual reality tours to initiate selling for potential buyers outside of Colorado (site unseen).

  • Stage a property with interior design best suited for the intended target buyer audience.

    Also, include “leave-behind” print materials (well-crafted and in-depth specialty brochures) to reduce any buyer hesitation/encourage sales.

  • Coordinate signage to spread awareness, and host open houses for potential buyers.

The way you market, design, and show your property can make all the difference with your sales.

Talk soon!

Christina
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Christina Muscato
Tel. 281.940.6420
ChristinaMuscato.com