Christina manages projects often ranging in value from $20M to $200M, with marketing budgets starting near $100K+ for the first six months, though she loves being involved in projects of all sizes.
Select List of Clients + Company Work:
2007 - Present
BMG agency - Acquired by Compass, Inc. — Christina was part of the founding team for a turnkey sales and marketing agency for real estate developers, later acquired by Compass, Inc. She crafted timelines, curated processes, planned marketing budgets, and provided brand direction for design-conscious development projects valued near $20M+. Intentionally focused on preselling before breaking ground in construction and successfully helped brokers sell properties. Vetted/hired, and oversaw contract team members, managed vendors, magazine contracts, interior merchandising, art-directed lifestyle photo shoots, interfaced with clients, and collaborated with cross-functional teams at award-winning architectural and interior design firms.
Root Design Company — A design collective on HGTV that builds unique homes across the nation, and sells quality retail products. Christina led projects and client communication, provided thoughtful art direction/design, and increased brand awareness by creating an array of marketing products.
Milehimodern — A design-conscious luxury real estate brokerage that elevates and streamlines the home selling and buying process. Christina offers a supportive environment for brokers to thrive in marketing and business development. She helps launch and onboard new agents to the team while providing strategic guidance, and successfully manages marketing plans that aid in sales. She also upholds brand guidelines to ensure visual consistency.
Modsy and Havenly — Online interior design services companies with realistic 3D rendering capabilities to reimagine home environments. Used 3D modeling software to provide custom space plans and furniture selections in alignment with project briefs.
Citigroup, Inc. — A leading global bank serving more than 200 million customer accounts. Worked on a global remote team to streamline on-brand design deliverables such as newsletters and multi-page books. Also, contributed to organized file-management methods, and effectively worked with clients, supervisors, project managers, and other designers to solve design communication and content comprehension issues.
Fern Michaels — A New York Times’ and USA Today bestselling author (most noted for The Sisterhood Series), whose work has been featured on the New York Times’ Bestsellers list over 60 times, with more than 200M book copies in print. Christina incorporated existing brand visuals and executed successful marketing campaigns across multiple online social media platforms. Successfully increased awareness online from 600 fans to 64K through purposeful design and community initiatives. Led client communication in full.
Northrop Grumman (via Sweeney Co. Art Advisors + Kevin Barry Art Advisors) — A Fortune 500 aerospace company that was instrumental in the Apollo moon landings + Space Shuttle. Collaborated closely with the Senior Principal Project Manager to art direct impactful on-brand design, and fulfill the company’s environmental space needs.
Nina Berenato Jewelry (formerly “Psyche Jewelry”) — A high fashion eclectic jewelry line - as seen in Elle, Vogue, and GQ magazine. Christina led art direction, design, and production for a mobile shopping experience.
Charleston Wine & Food Festival — An internationally-known five day festival celebrating top chefs, winemakers, and artisans from around the globe. Led design processes, and utilized a customer-journey approach to create 100+ wayfinding brand materials for participants and attendees.
Christina also designs custom wallcoverings for commercial spaces, residential model homes, hotels, and more.
Education
Massachusetts Institute of Technology (MIT)
Cambridge, Massachusetts
Certificate - January 2023
Digital Business Transformation:
Virtual Reality/Augmented Reality
Marist College
Poughkeepsie, New York
Bachelor of Science, 2006
Certificate - Art & Advertising Design
Major: Digital Media/Minor: Studio Art
General Skills
Project Operations & Management
Cross-Functional Team Leadership & Collaboration
Mentorship
Brand Strategy Creation
Creative/Art Direction
Brand Marketing/Design
Photography Direction
Interior Consulting
Vendor Relations
Client Relations
Tools
Design Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Lightroom, 3D modeling software, iPad illustration applications, web builders, and more
Project Management
Smartsheet, Asana, Monday, Wrike, Basecamp, Miro, Slack, Microsoft/Google products
Marketing Software
Rechat, Rezora, Follow Up Boss, MailChimp, Instagram/Facebook advertising tools, AI-software, and more